1. DELL General Environment
• Product differentiation: There is some differentiation in products mainly because companies are customizing their products for customers. Product differentiation can also result from outstanding customer service and customer loyalty. ... The most significant cost that can be associated with switching to another product is customer service and technical assistance. Since switching costs are low, new entrants will not have a tough time trying to attract customers. ... Buyers, consumers and businesses, are very price sensitive and demand high quality products and outstanding customer ...
- Word Count: 2231
- Approx Pages: 9
- Grade Level: High School