1. Marketing research
Target Customer's needs • Accessibility • Reliability • Credibility • Security • Responsiveness • Courtesy • Competence • Confidence • Wide selection • Value • Prestige • Guarantees • Credit • Comfort • Privacy • Technical advice • Speed All the above will come in action when the marketing mix are used: • Price • Promotion • Place • Product • People • Physical evidence • Process When dealing with customers, one mu...
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- Approx Pages: 1
- Grade Level: High School