Southwest Airlines' Crazy Recipe for Business and Personal Success; Kevin & Jackie Freiberg, c.1996Broadway Books, really wanted to tell you. ... , Southwest Airlines has carefully crafted and nurtured each and every piece of the equation mentioned above and they are the cornerstones of its success. ... Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. ... The next fundamental piece, attributable to Southwest's Airlines success is its corporate culture. ... Points out that Southwest Airlines' philosophy includes eleven primary att...

• Word Count: 2055
• Approx Pages: 8
• Grade Level: Undergraduate

SOUTHWEST AIRLINES 1. Strategic Issue What is Southwest Airlines Key problem? ... In 2000 they canceled the least number of flights among the major airlines. ... Management Strategies Analysis of the Strategic Issue Southwest Airlines began service on June 18, 1971 and has grown to become the 4th largest U.S. airline (in terms of domestic customer carriers). ... Fortune magazine has listed Southwest Airlines as one of the top five places to work in America for four consecutive years. ...

• Word Count: 1133
• Approx Pages: 5
• Grade Level: High School

Southwest Airlines Case Update This document extends your case study of Southwest Airlines from 1999 - 2003. ... As the largest airlines gain more control of their expenses, they should become more competitive with Southwest Airlines and other discount airlines such as JetBlue. ... But JetBlue differs from Southwest Airlines in several ways. ... Over 40 percent of its tickets are booked online, the same percentage as for Southwest Airlines. ... Southwest Airlines Southwest Airlines has a history of being aggressive during tough times. ...

• Word Count: 1958
• Approx Pages: 8
• Grade Level: High School

In 1972 the company, renamed Southwest Airlines, made its first scheduled flight. ... INDUSTRY ENVIROMENT (A) RIVARLY AMONG COMPETIVE FIRMS Although Southwest Airlines is the industry leader in airline transportation, many competitors exist. Some of Southwest Airlines top competitors are American Airlines, Delta Airlines, and United Airlines. ... (D) SOCIAL Southwest Airlines social aspect can depend on how well their customer service is based. ... An opportunity is that most Southwest Airlines is within a few hours drive of most anyone. ...

• Word Count: 3284
• Approx Pages: 13
• Grade Level: High School

Southwest Airlines: How one Airline Positions Itself in a Competitive Market How does Southwest position itself as a "different" kind of Airline? ... Southwest Airlines positions itself as a different kind of airline in many ways. ... How has Southwest used its rewards to advertise itself as different from other airlines? ... What innovations has Southwest come up with that have both made the airline stand out among its competitors and contributed to the advancement of the commercial airline industry? ... This in...

• Word Count: 1201
• Approx Pages: 5
• Grade Level: Undergraduate

Southwest Airlines began its service in 1971. ... Southwest has the best on-time record, best baggage handling, and fewest customer complaints in the industry and won the industry's Triple Crown award for best airline five times in a row (Stanley 1). ... Southwest's internal culture is what sets this airline apart from other companies in the industry. ... Of the motivational tactics that have been used by Southwest, the one that is most interesting is when the company acquired a small regional airline. After the acquisition, company employees personally sent cards to the employees th...

• Word Count: 1235
• Approx Pages: 5
• Has Bibliography

Southwest, almost 29 years in the making, has changed the airline business forever. ... Since 1971 Southwest has progressed with time and has become America's top rated airline in the industry. ... In 1995 Southwest merged with a small start up airline company, Morse Airlines to help the Southwest to continue to grow through out the 1990's. ... Southwest competes with every airline in the business at cities that Southwest serves. Through the years Southwest has continued to stand by it original theme for Southwest, to provide a low cost, point to point destination, fun airline....

• Word Count: 907
• Approx Pages: 4
• Grade Level: High School

Southwest recently broke another campaign touting its position as "The Official Airline of the NBA". ... Each spot ends with the "Wanna get away" tag and also flashes the airlines Web address, which books half of Southwest's sales. Southwest Airlines started off as a company with 3 planes serving 3 Texas cities. ... After visiting the website, Southwest Airlines must be commended on an impressive number of customer options. ... As a reward for flying with Southwest Airlines, customers can earn a free Award Ticket on Southwest Airlines. ...

• Word Count: 575
• Approx Pages: 2
• Grade Level: High School

One airline's magic How does southwest airlines soar above it's money losing rivals? ... Southwest does not have as many pilots and crew as other airlines and their crews work more hours than other airlines. ... Southwest"s pilots are paid by the route flown, not the hours in the air like other airlines. ... Southwest airlines compensates their employees a little differently than the other air carriers. ... Southwest is leading the way in the airline industry and I think others will have to follow or get out of the way. ...

• Word Count: 633
• Approx Pages: 3
• Grade Level: High School

Southwest Airlines The initial problem statement that we will be analyzing is on Southwest Airlines Operations. ... Southwest Airlines is not the biggest airline in the country, but Southwest is certainly the most profitable and best managed. ... Southwest Airlines plans to keep America flying. ... The employees of Southwest Airlines send their condolences to American Airlines. ... One of Southwest loyal customers states, "Southwest Airlines has been my favorite airline since it came to Lubbock almost 25 years ago". ...

• Word Count: 2363
• Approx Pages: 9
• Has Bibliography

This research examines two low fare air carriers, ValuJet and Southwest Airlines. ... Southwest's success gave rise to a new generation of low fare airlines, with ValuJet entering the market in the early 1990's. ... For example, Southwest gets 672 hours per year on average from pilots versus 371 for American Airlines pilots, and 60 percent more passenger miles per flight attendant (Levinson, 1993, p. 34). ... Southwest solved this problem by beginning a lease-back program in 1988. ... The outlook for Southwest is considerably brighter than for ValuJet. ...

• Word Count: 1572
• Approx Pages: 6
• Grade Level: High School

What are certain companies such as Southwest and American airlines doing to ensure quality customer service on their flights? ... American airlines compared with Southwest airlines does not quite match respectively in regard to employee satisfaction, but they are trying. ... Southwest Airlines prides itself on employee training and as a result they have been extremely successful. ... Southwest 75.0 2. ... American Airlines, unlike Southwest, focuses more on the middle manager in order to promote him/her to a hirer level executive position. ...

• Word Count: 2974
• Approx Pages: 12
• Has Bibliography
• Grade Level: High School

Case Study: Southwest Airlines Introduction History Southwest Airlines began service June 18, 1971 with flights to Houston, Dallas, and San Antonio. ... Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. ... And thus, the tale of Southwest Airlines began. ... Kelleher does not contend that he is the only visionary at Southwest Airlines. ... Southwest Airlines has used a variety of marketing techniques throughout its history. ...

• Word Count: 3854
• Approx Pages: 15
• Grade Level: High School

Southwest flew at a 68.1 percent load factor in 2001 . ... Southwest currently offers no foreign departure. ... Southwest does this by targeting price consciences travelers. ... Southwest for instance only serves 59 airports while U.S. ... If they are to survive, the troubled airlines need to start emulating sound carriers such as Southwest and Jet Blue. ...

• Word Count: 1403
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

Southwest Airlines When it came down to Herbert Kelleher's competition, no one could even compare with his high frequency, short distance, low-airfare airline. His prices were so low that if other airlines dropped their prices they would not benefit from it as Herb did. ... No other airlines did anything of this sort. ... On May 2, 1994 Fortune magazine devoted a cover story to Herb and Southwest Airlines. ... He used smart tactics like short flights and low airfare to attract customers and in the long run that proved to be the most efficient way to market Southw...

• Word Count: 319
• Approx Pages: 1
• Grade Level: High School

What would happen if a start-up airline offered lower rates? ... The case refers to this occurrence as the "Southwest Effect". ... The airline industry has an overall elastic flavor to it. ... The assets involved are highly specific to the airline industry. ... If I were the head of a large carrier (United Airlines), I would ask Congress to enact resolutions that would prohibit too many airlines into the industry. ...

• Word Count: 1371
• Approx Pages: 5
• Grade Level: Undergraduate

In 2001, the airline industry experienced the effects of September 11th. ... Total revenues for airlines fell to $115.4 billion, an 11.8 percent decrease. ... If these projections hold true and airlines can keep operating costs in line, the airline industry is destined for profits, even though they may be slight, in the upcoming future. ... Continental Airlines, Inc. ... Southwest Airlines Co. ...

• Word Count: 10869
• Approx Pages: 43
• Grade Level: High School

This research examines two low fare air carriers, ValuJet and Southwest Airlines. ... The airline industry was dominated by giants (American, United, TWA) which offered nationwide and some international service, and by regional carriers, such as Southwest, which offered short trips between airports not served by the nationals. ... Southwest's success gave rise to a new generation of low fare airlines, with ValuJet entering the market in the early 1990's. ... For example, Southwest gets 672 hours per year on average from pilots versus 371 for American Airlines pilots, and 60 percent m...

• Word Count: 1699
• Approx Pages: 7
• Grade Level: Undergraduate

This research examines two low fare air carriers, ValuJet and Southwest Airlines. ... The airline industry was dominated by giants (American, United, TWA) which offered nationwide and some international service, and by regional carriers, such as Southwest, which offered short trips between airports not served by the nationals. ... Southwest's success gave rise to a new generation of low fare airlines, with ValuJet entering the market in the early 1990's. ... For example, Southwest gets 672 hours per year on average from pilots versus 371 for American Airlines pilots, and 60 percent...

• Word Count: 1609
• Approx Pages: 6
• Grade Level: High School

For many years Southwest had led the airline industry in providing the lowest cost for airfare. ... Other airlines could not compete because of one major advantage Southwest had over them and that was fuel pricing. ... Other airlines fuel costs accounted for more than 40% of ticket prices while Southwest's fuel only accounted for about 15% of ticket prices. ... On the other hand, Southwest can still be called the cheapest airline when compared to the other large airlines such as Delta, American and United. ... In this market, Southwest runs the risk of other airlines matching their fa...

• Word Count: 539
• Approx Pages: 2
• Has Bibliography

Southwest Airlines way Southwest Airlines has been profitable every year for 31 years-an unsurpassed records in the highly turbulent, frequently unprofitable, airline industry. Most successful airline in history, achieved high levels of employee satisfaction, best companies to work r in America, and has consistently enjoyed lower turnover rates than other U.S. airlines. ... Southwest used these difficult times to increase its presence and expand the availability of its low-cost model to the flying public. Four factors-leadership, culture, strategy, and coordination-offer important insights i...

• Word Count: 1509
• Approx Pages: 6
• Grade Level: Undergraduate

Southwest flew at a 68.1 percent load factor in 2001. ... Southwest currently offers no foreign departure. ... Southwest does this by targeting price consciences travelers. ... Southwest for instance only serves 59 airports while U.S. ... If they are to survive, the troubled airlines need to start emulating sound carriers such as Southwest and Jet Blue. ...

• Word Count: 1249
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School

Major airlines are also called truck carriers. ... National airlines are scheduled airlines for the planned consumers and travelers. ... Within this industry there are different types of companies such as America, Continental, Delta, Northwest, Southwest, and US Airways. ... Airline Industry has changed over the years. ... ValuJet and Southwest Airlines. ...

• Word Count: 3027
• Approx Pages: 12
• Grade Level: High School

Attempting to expand into major airline territory and compete head-on with well-established airlines. ... Other more successful low-cost carriers also developed during this time, typically in the highly competitive west and southwest region of the US. Former intra-state carrier Southwest Airlines (SWA) began operations from a small hub at Dallas, Love Field. ... Satellite Airlines To combat the encroachment of low-cost airlines into their own market share, major airlines developed satellite airlines. ... This "airline-within-an-airline" concept was developed initially by Continental Airlin...

• Word Count: 1620
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Herbert Kelleher, former CEO of Southwest Airlines, demonstrated the attitudes and ideologies CoolBurst must implement to compete in the business. Herbert Kelleher realized that Southwest Airlines was more than a transportation business. At a time when many airline companies had a very homogenous appeal, Herb chose to take risks, thus differentiating Southwest Airlines from its competitors. ... The philosophies Southwest Airlines adopted enabled them to become very successful in the airline industry. ...

• Word Count: 929
• Approx Pages: 4