When news of Vicary's new technology reached the public eye it resulted in public hysteria. ... The most noticeable of these advertisers was KTLA in Los Angeles. Soon after announcing their use of subliminal messages a story appeared in the New York Times stating that "(KTLA) was certainly playing with fire- (Wash 2). ...

• Word Count: 1817
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate