He graduates high school and begins training as an optometrist before being drafted. ... In 1968, Billy survives a plane crash in Vermont, and, as he is recuperating, his wife dies accidentally. ... The day the letter is published, Billy is hard at work on his second letter to the Ilium newspaper about the lessons he learned when he was taken to the planet Tralfamadore. ...
Taking a direction it had never pursued before, it-produced lines of toys around two blockbuster movie franchises, Star Wars and Harry Potter. ... To conclude we will discuss what we can learn from this case and from Lego as far as strategy and how they communicated their brand to their audience and the big lessons that Lego as a company also learnt. If Lego had carried on with their innovations, stepping further away from their original brand image of the Lego brick and catapulting into further costs and debt, they inevitably would have fallen into bankruptcy and they would have either had...
