Throughout the class, we have been describing communication as a transactional process. Transactional is a very key word "this is meaning more than one action involved in the process, meaning listening, speaking or use of symbols. Communication is socially negotiated, agreed upon symbols working in two or more directions, helping to communicate meaning, understanding, or explanation. An example of a socially negotiated symbol could be a table. Instead of referring to a table as a slab of material, suspended by legs with the purpose of providing a surface to eat or work on "rather, we reached a cultural and global understanding that we can refer to it as a table. .
Communication is that which helps the world-go-round, and allows cultures from all different parts of the world to attempt to communicate and reach understanding of one another. One way this information is useful is in advertising in the Mass Media. Corporations pay people that are highly qualified in society with communications to help build, advertise and maintain their businesses. It is important that these people under-stand society, how we communicate, and changes that come about in communication. From one aspect, this is useful information to know how we communicate so they may attempt to coaxes us to buy a product, remember a logo and so on. .
Corporations pay large sums of money to pay advertisers to think of catchy phrases, hip lingo, icons, logos and things that essential stick in our minds to mold an impression of their product in an attempt to gain business. An example of this would be things like "make 7, up yours- and "Chevy "like a rock."" These clever little phrases are skillfully presented in the Media through bulletin boards, magazines, television and radio commercials. Though some of these phrases may not stand out at us the time we hear them first, we quite often can recall them at any given time when we here the mention of the particular product the logo co-insides with.
