1. VW Company Analysis
The automotive industry is a consolidated industry as there are increasing number of joint ventures, takeovers and strategic alliances. 1.1.2 Market Size In the U.S., there were 8,272,042 unit of cars sold in 1997, which that include small cars, middle cars, large cars and luxury cars. There are three different segments (lower small, upper small, and small specialty) within the small car sector, and there were total 2,217,148 units of small cars sold in the U.S in 1997; it represents 27% of the total car market. In the small car sector, VW occupied a 5.04% market share and sold 111,686 car...
- Word Count: 5010
- Approx Pages: 20
- Grade Level: High School