1. Company Analysis
He had adopted his own coat of arms as a trademark; in Swiss German, Nestlé means 'little nest' (Nestlé.com) World War I created a tremendous demand for dairy products in the form of government contracts. Nestlé purchased factories in the United States and production doubled; however, when the war ended the contracts dried up. It became necessary for Nestlé to diversify their product line to include coffee and ironically World War II (WWII) helped speed the introduction of this beverage. ... At first their attempts were unsuccessful, and "Made in Ja...
- Word Count: 2759
- Approx Pages: 11
- Grade Level: High School